How Split Testing Aligns with the Build-Measure-Learn Framework
Businesses are increasingly seeking innovative ways to improve their products and services. Split testing, also known as A/B testing, has emerged as a crucial tool in this quest for innovation and optimisation. It aligns perfectly with the Build-Measure-Learn approach and the principles of Innovation Accounting and Actionable Metrics, which are fundamental concepts in lean startup…
Leveraging Continuous Delivery and the Build-Measure-Learn Loop to Enhance Team Effectiveness
The effectiveness of a software delivery team is often a key differentiator between company success and mediocrity. One of the most transformative approaches to boosting this effectiveness is tightening up the Build-Measure-Learn feedback loop – a concept that has been made popular by the Lean Startup methodology. This approach can be significantly enhanced by adopting…
Innovation Accounting Over Vanity Metrics for Lasting Success
The concept of “Innovation Accounting” as introduced in Eric Ries’ influential book, The Lean Startup, is particularly crucial in understanding and measuring progress in environments marked by extreme uncertainty – a common characteristic of new product development. In this article, we explore the essence of Innovation Accounting, its distinction from vanity metrics, and its relevance…
Embracing Genchi Genbutsu in SaaS
In Software as a Service (SaaS), the lean principle of Genchi Genbutsu, or “go and see for yourself,” offers invaluable insight into product development and customer satisfaction. This principle, rooted in the Toyota Production System, emphasises the importance of understanding problems and needs firsthand, rather than relying on secondhand information. For software companies, this translates…
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